Semrush AI SEO: Boost Brand Visibility in AI Search
AI answers are increasingly dominating search, making brand visibility in platforms like Google AI Overviews, ChatGPT, and Perplexity crucial. Semrush's AI SEO Toolkit addresses this by enabling marketers to audit and track their brand's presence across these AI tools. It defines AI SEO as the practice of understanding and optimizing how a brand appears in AI-generated search results, offering prompt tracking, content audits, and competitor comparisons for $99/month per domain.
The toolkit provides significant benefits by allowing brands to measure their AI search visibility, uncover missed opportunities, and benchmark against rivals. An initial step involves assessing a brand's traditional SEO baseline, as strong organic search performance often correlates with better AI optimization. For instance, the example of Petlibro, a fast-growing smart pet feeder company, demonstrated robust traditional SEO, which provided valuable context for its AI performance.
Auditing AI visibility reveals crucial insights. Petlibro exhibited a lower Share of Voice in regular ChatGPT due to its training data cutoff, highlighting a key risk: AI tools without live search may miss recent brand growth. Conversely, Petlibro performed significantly better in search-enabled platforms like Google AI Mode and Perplexity. The toolkit allows granular prompt-level analysis, identifying top-performing topics, areas for improvement, and where competitors are cited. This helps uncover specific queries where a brand needs to enhance its presence.
Further analysis involves reviewing a brand's trust factors and sentiment. The “Key Business Drivers” section shows how often trust factors (e.g., smart home integration) appear alongside a brand, indicating areas for content optimization. The “Perception report” audits brand sentiment, identifying “Brand Strength Factors” and “Areas for Improvement,” which can guide content creation or even product development. These insights can lead to new content ideas, such as creating blog posts answering specific user queries or optimizing product pages with relevant features and FAQs to improve AI citation. The toolkit also provides AI-powered strategic suggestions to boost visibility.
(Source: https://backlinko.com/ai-seo)
