Enterprise SEO in AI Search: Visibility & Metrics
The provided text introduces an upcoming discussion led by Tom Capper, Senior Search Scientist at STAT Search Analytics, focusing on the critical challenges and opportunities for enterprise SEOs in the burgeoning era of AI search. The central theme revolves around how businesses can effectively win and sustain brand visibility within this rapidly evolving digital landscape, which is increasingly dominated by Artificial Intelligence Optimizers (AIOs) and Large Language Models (LLMs). Capper's insights are poised to address the specific knowledge gaps enterprise SEOs face regarding adapting their strategies to these advanced AI technologies. The session aims to equip professionals with the necessary tools and understanding to not only maintain their brand's presence but also to measure the efficacy of their efforts in a dramatically new search environment. Key areas of focus will include understanding the mechanisms by which AIOs and LLMs influence search rankings and user interactions, and developing robust frameworks for evaluating success metrics that truly reflect performance in an AI-centric search ecosystem. This guidance is crucial for enterprises seeking to navigate the paradigm shift in SEO, ensuring their brands remain competitive and discoverable.
(Source: https://www.searchenginejournal.com/win-brand-visibility-in-ai-search/555017/)
